Antidote Med Kit
PACKAGE DESIGN
Create a logo suite for the 7 Deadly Sins and design packaging based on a select few logos in that suite.
OBJECTIVE
Client
Student project
Animals of Poison and Venom. Each logo is represented by an animal that best matches up to the characteristics of the sin.
THEME
Liquid bandage, burn relief spray, multivitamin gummies, and pain relief caplets.
CONTENTS
4 of the 7 Deadly Sins were chosen for this packaging project:
Envy, Lust, Pride, and Wrath.
These 4 packages come together to form the “Antidote Med Kit.” The Antidote Med Kit plays on the idea of poison/venom and offers a set of pharmaceutical products that will counteract the negative effects that comes with each sin.
Heal with pride
The Pride logo is represented by a Lionfish. Lionfish are very attention grabbing with large fan-like fins, the look of it represents how the pride characteristic may visually present itself. Someone who has a large sense of pride may hide their wounds to appear tougher or better. Liquid Bandage conceals these wounds as they heal.
INSPIRED BY
Lionfish
PACKAGE TYPE
Applicator bottle + label
DEADLY SIN
Pride
PACKAGING
Liquid bandage
Spray away envy
This logo is represented by a scorpion. The term “burning jealousy” can relate back to scorpions and the painful burning sensation that their venomous sting can cause. Envy Burn Relief Spray works to relieve physical burn pain which reflects the metaphorical burn of jealousy.
INSPIRED BY
Scorpion
PACKAGE TYPE
Spray bottle + label
DEADLY SIN
Envy
PACKAGING
Burn relief spray
Lust for better health
This logo is represented by a poisonous dart frog. Dart frogs are known for their bright vibrant colors and patterns. These colors draw attention and make them very desirable. Lust Multivitamin Gummies are brightly colored and appear very appetizing. This makes them desirable, just like the Dart Frog.
INSPIRED BY
Dart frog
PACKAGE TYPE
Stand up pouch
DEADLY SIN
Lust
PACKAGING
Multivitamin gummies
Fight back with wrath
This logo is represented by a viper snake. The saw-scaled viper, one of the most dangerous & aggressive vipers, is responsible for more deaths each year than all snakes combined. When encountering something like this that has a lot of wrath, chances are you will get hurt. The Wrath Pain Relief Caplets help take that pain away.
DEADLY SIN
Wrath
PACKAGING
Pain relief caplets
INSPIRED BY
Viper snake
PACKAGE TYPE
Stand up pouch
