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DESIGN CAMPAIGN
Parking challenges at NFL stadiums hinder the game day experience for dedicated fans, impacting their desire to return & jeopardizing the future success of live sporting events. A solution for more convenient and less stressful parking is crucial to preserve and elevate the NFL game day experience, continued fan engagement, and positive societal impact for all.
OBJECTIVE
Revolutionize the NFL game day experience for attendees with a fan-centric ecosystem where parking information is easily accessible, accessibility problems are solved, and parking logistics are simplified. It’s our goal to make every fan’s journey to & from the stadium as enjoyable as the game itself.
Concept
Strategic routes
Theme
Football playbook
Client
Student project–Senior design campaign
Role
Graphic designer, UI UX designer, concept developer
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Campaign details
Process
Identity
App design
Campaign Details
Campaign Details
Problem Statement
Parking challenges at NFL stadiums hinder the game day experience for dedicated fans, impacting their desire to return & jeopardizing the future success of live sporting events. A solution for more convenient and less stressful parking is crucial to preserve and elevate the NFL game day experience, continued fan engagement, and positive societal impact for all.
Problem Statement
“Arena builders seem to have forgotten that most Americans drive to entertainment events”
www.forbes.com
inconvenient walking distance to the stadium
costly parking
Limited parking spaces or lots
lack of public transit
excessive time spent in traffic
Driving Change
Driving Change
MISSION
Our mission is to enhance accessibility, minimize wait times, and simplify parking logistics, ensuring every fan's journey to the stadium is as enjoyable as the game itself. By leveraging technology and strategic planning, we strive to preserve the vibrancy of live sporting events, fostering a deeper connection between fans and the game they love.
VISION
Our vision is to create a fan-centric ecosystem where parking information is easily accessible, traffic wait times are reduced, and every step from parking lot to stadium seat is simplified. Through innovative solutions and a commitment to positive societal impact, we aim to redefine the standard for game day convenience, preserving the excitement and unity that NFL game days bring to communities.
Campaign Theme
Football Playbook
Centered around the strategic & personalized nature of an NFL playbook, translating it into an intuitive guide for the fans navigating various parking issues. Rooted in the precision and planning inherent in football strategies, this theme emphasizes user empowerment & engagement– Drawing parallels between the strategic decisions made by coaches and players on the field and the choices fans make to optimize their game-day experience when navigating to and from the stadium.
Campaign Concept
Strategic Routes
Strategic Routes is a dynamic mix of calculated planning and efficient navigation, offering fans a solution for a user-friendly and more enjoyable game experience.
It aims to revolutionize the NFL game day experience for fans by prioritizing navigation, parking solutions, and time planning. This ensures that fans can easily find parking, navigate their way to the stadium, and efficiently manage their time on game day.
Color Tactics
Color Tactics
A dynamic fusion of colors reflects the diverse elements of the NFL while communicating a harmonious blend of tradition, innovation, practicality, & strategic dynamism.
Contrast follows the Web Content Accessibility Guidelines (WCAG)
Campaign Deliverables
Deliverables
Process Work
Process Work
Research
Research
The game day experience is more than just a game—it's a vibrant atmosphere filled with passion and a sense of community
From the cheers in the stands to the challenges faced by fans, this journey uncovers the dynamics of fan engagement and the quality of their NFL game day experience
FANDOM INTENSITY
A survey conducted among 3071 U.S. Residents drawn from an online panel found that:
72% consider themselves football fans
47% say football is their favorite sport
21% watch 6+ hrs. of football a week
58% watch 2+ hrs. of football a week
72% watch live NFL games
“
NFL stadiums are Parking and traffic nightmares– buses get snarled in the same traffic that cars do
- Urban Planner via CityNerd
“
You don’t have many options to plan ahead, you can plan ahead all you want but the fact of the matter is that the parking situation gives us no option but to walk
“
I have not been motivated to return to Sofi because [parking] was such a hassle
- Journalist via Forbes
ACCESSIBILITY
46%
felt that their NFL stadium did not understand their or their guest’s disabilities
31%
said it was difficult to access an ADA seat for themselves or a guest
said inadequate special seating was the greatest challenge with disabilities
31%
Most common struggles at NFL stadiums due to poor disability accommodation:
Accessible parking
Accessible seating
Wheelchair accessibility
Access to amenities
Football stadiums provide the most parking but the lowest percentage of available parking in respect to average attendance
Moodboards
Moodboards
IMAGERY / TYPOGRAPHY
NFL Atmosphere & Fan Culture
Textures & Objects
Sports Design & Graphics
Sketching
Sketching
FOR IDENTITY DESIGN
Identity Design
Identity Design
Logo Rationale
Logo Rationale
Logo and Lockups
Logo and Lockups
Information architecture
Information Arch
This sitemap represents the framework and organization of the app's content. It offers insights into the user flow, allowing you to comprehend how individuals interact with and utilize the app.
High-Fidelity Wireframes
HiFi Frames
The layouts of the high-fidelity wireframes provide a visual structure to fulfill the functional requirements of the app. It is a visual representation of the sitemap.
HiFi Frames
SIGN UP / LOG IN
Multiple ways to sign up or log in
SIGN UP PROCESS
Save your info to make purchasing a parking pass quicker
HOME
Quick access to parking information
MAP
Navigate game day with ease
PARKING
Find a spot fast. Browse categories and save your favorites
TICKETS
Keep track of your game tickets and parking passes
HiFi Frames
