Radiance Cinema
IDENTITY DESIGN
Radiance Cinema is an immersive collaboration between the College of Communication, Information, and Media and the College of Fine Arts in partnership with the Heartland International Film Festival (HIFF) in Indianapolis. This immersion course gives students the skills & experience to produce, write, direct, crew, and act successfully in the film and television industry.
OBJECTIVE
Capture the essence of “Radiance” through innovative design– avoiding typical mascots. The identity reflects the university’s pride, collaboration, and broad audience.
Role
Project Manager/Graphic Designer
Client
Radiance Cinema
Location
Muncie, IN
Team Members
Cassie Pomierski, Trinity Czarnik, Hannah Schneider, Gracie Luzader, Kyra Davis, Taylor Rector
Target Audience
The widest audience possible, drawing in the university’s taste–driven students and mainstream audiences
The Finalized Identity
LOGO & LOCKUPS
Horizontal
Logomark
Vertical primary
Vertical secondary
LOGO RATIONALE
Concept Sketching
Sketches were created based on the key words pulled from the mind map. Some sketches are focused on a single word while others combine multiple to create the concept. The goal for each one was to capture the spirit of Radiance Cinema and accurately reflect it’s brand.
Concept Direction
After discussing logo sketches amongst the team, we were able to narrow down the selection and focus on select concepts that best represented Radiance Cinema. This concept from the sketches above is one that was further explored. A cleaner and better refined sketch was done before bringing this design to life in Illustrator.
DIGITAL VARIATIONS
After bringing the logo sketch into Illustrator, many variations of the design were explored. Each variant plays with the same and similar shapes while maintaining the overall composition. Different color combinations were also tested during this process.
